Ello, What's This?
By Marie Stewart
Ello seems to be the latest attempt at unseating such
popular social networks as Twitter, Facebook, and Google+. With its highly designed web pages covered in
white space and circles, it reminds me of the mobile game Dots. Since Dots did so well in its first few
months after release, to the tune of 5 million players, it might be that Ello
is just a Dots version of Facebook.
Ello, however, does not allow advertising and doesn’t mine your
information in order to sell it to anyone.
It allows you to follow people as either “friends” or “noise” and they
will have no idea how you sorted them.
This is similar to “circles” in Google+.
Unfortunately, you are not able to block anyone even though Ello claims
to be working on this issue and the search function doesn’t seem to, well,
So what, exactly, is the appeal? Because so many users are tired of Facebook
and Twitter’s user policies the draw is the thought that maybe this one will be
better than the last. I know I’ve found
myself annoyed at all of the advertising and auto-playing videos I’m faced with
each time I log onto Facebook. One tech
blog writer even went so far as to say that “Whatever the online version of
‘new car smell’ is, Ello has it. Look at
all the white space, like blank apartment walls waiting for new décor.”
But shiny and new as it is, Ello is missing
some key features. You cannot like
posts, reblog or push them to other social networks. Videos and emojis cannot be added to
posts. There is no private messaging
feature, but who needs another account to add to Trillian? And, you cannot use the site through a mobile
app for iOS or Android. But, we shall
see, some of those features may be added in future updates.
Should you join Ello? Personally, I’m not one of those early adopters
so I won’t be joining anytime soon.
People currently seem to be getting on Ello because their friends are
there and have sent them an invitation but there is very little content. Content, right now, however, doesn’t seem to
be the main idea. The point most users
make when they leave Facebook or Twitter is that they are tired of their
practices and policies and joining Ello is one way to take a stand. The only problem is, to really take a stand,
you need to leave Facebook and Twitter once you join Ello but hey, I’m sure
nobody will tell on you if you don’t.
In the long run, I don’t
think Ello will be very successful.
Essentially, it’s just a forum for people to talk about how
disillusioned they are with the current options. Twitter and Facebook should pay attention
because those are the rats abandoning their massive ships, that is if they
actually leave these social network giants in favor of the new guy. Otherwise, Ello will just appear as another
flash in the pan to the behemoths that are Facebook and Twitter.
Labels: advocacy, industry, networking, open source, security, training, web